YALE NETWORK EXPANSION CONTINUES IN GERMANY

Yale has strengthened its presence in the German materials handling market with the new appointment of “Diez Fördertechnik GmbH” in Sonneberg as an Authorised Yale Dealer. Diez Fördertechnik GmbH will be responsible for the sales and servicing of Yale materials handling equipment across the Southern Thuringia and Northern Bavaria/Frankonia areas.

This latest appointment demonstrates Yale’s commitment to strengthening its German distribution network, particularly the partnership between Yale and its existing Dealers. The addition of Diez Fördertechnik GmbH was only possible thanks to neighbouring dealers relinquishing some of their territories to the new dealership.

Werner Diez, Managing Director of Diez Fördertechnik GmbH, said his decision to join the Authorised Yale Dealer network after representing another forklift truck manufacturer for 18 years was due to the growing customer recognition of Yale as an expanding brand in Germany. Yale’s complete range of counterbalance forklift trucks and warehouse products and the comprehensive Yale Dealer support programmes were also key to his company’s commitment to Yale.

"We reviewed the market for some time to find the best fit for our developing business as we were seeking a better complete product offering from a single supplier.

“Yale provides a full-line range of materials handling equipment and a vision for the future, both in terms of product and Dealer support programs.

“We were particularly impressed by the in depth and extremely professional recruitment process of both the NMHG central dealer development team and the local Yale Fördertechnik GmbH regional team. They provided us with quick, well structured and complete business plan and financial model that we discussed at length and convinced us that we were talking to the right partner.

“The fact that the other Yale Dealers actively participated and supported our organisation in our evaluation process was highly appreciated and confirmed that we made the right decision."

Diez Fördertechnik GmbH is an independent Dealer established in 1991 and has been selling and servicing forklift trucks for nearly twenty years.

Werner Meier-Ansari, Regional Manager at Yale Fördertechnik GmbH in Neu-Isenburg commented that he is delighted to welcome Diez Fördertechnik GmbH into the Yale dealer network in Germany.

“We were particularly impressed with their strong local sales and service presence in the area as well as the high technical and commercial qualifications of their employees. The appointment contributes to our strategy of completing our network coverage throughout Germany with professional independent dealerships.

“I am confident that Diez Fördertechnik GmbH will contribute significantly towards our goal of increasing market share in the materials handling market in Germany.”

Yale materials handling equipment is distributed through an Authorised Dealer network of 17 Dealers across Germany. To locate your nearest Yale Dealer and for further details on the full range of Yale forklift trucks and materials handling equipment, visit www.yale-gabelstapler.eu