EAST MEETS WEST IN CRAIGAVON

A delegation of over 70 materials handling dealer representatives from Russia attended a company and product overview in Craigavon, Northern Ireland, the manufacturing location of the Yale range of counterbalance fork lift trucks.

The visit was organised for sales managers and independent dealers of Universal Spetstechnica LLC (UST) who recently signed an agreement to become the Exclusive Dealer for Yale counterbalance fork lift trucks and warehouse equipment in the Russian Federation.

The largest forklift truck distributor in the Russian Federation, UST has a distribution channel of over 50 wholly owned and independent sales and service points in all eight of the Federal Districts making it the most comprehensive distribution channel of any materials handling organisation in the Russian Federation.

Throughout the four day event the 70 delegates took part in an overview of the complete Yale product range and were briefed on the product features and customer benefits of each product series. The delegates also took advantage of the opportunity to undertake an extensive factory tour of the company’s counterbalance forklift truck manufacturing facility.

Werner Meier-Ansari, the Yale area business director for Central and Eastern Europe said: “The purpose of the visit to Craigavon was to provide our new dealer colleagues with the opportunity to see first-hand the manufacturing facility in Craigavon and to provide them with an overview of the Yale product range and the features that can benefit owners and operators of Yale equipment in Russia.

It was also an opportunity to provide them with an insight into the support they will receive to enable them to provide their customers with the best materials handling solution to their application requirements.”