Yale strengthens its distribution channel in the Netherlands

In a move to strengthen the Yale distribution channel in the Netherlands, Wynmalen B.V., the Authorised Dealer in the Netherlands for Yale Europe Materials Handling, has been purchased by Peter Venn, who, through his ownership of Yale SLT Fördertechnik GmbH, is a Yale exclusive Dealer in the east of Germany. The new company will revert to its former name of ‘Yale Nederland B.V.’ with immediate effect.

Despite the challenging economic and market conditions the move demonstrates the commitment by Yale and Peter Venn to customers in the Netherlands and the development of the Yale brand in the Dutch market.

Mr. Venn has extensive industry knowledge and experience in running successful forklift truck dealerships that he will bring to the company. He sees the acquisition of Wynmalen B.V. as an excellent opportunity to build on the reputation of a Yale dealership that has been long-established in Vlaardingen and to increase market share and brand recognition in the Netherlands.

Continuing to run his dealership, Yale SLT Fördertechnik GmbH in Heidenau, the close relationship with Yale will be developed further to support the development of the new dealership and establish long term relationships with customers in the Netherlands.

Commenting on the acquisition he stated that: “Yale Nederland B.V. will focus on expanding the business and providing Yale forklift truck users with the highest possible levels of customer service. I am extremely happy to take over the long-standing business of Yale in the Netherlands. Yale is a well established brand with many significant and long-standing customers in the Netherlands. Our focus will be to further improve service to them.”

Frank Ulbricht, managing director of Yale Europe Materials Handling, continued: “I am very happy to see the Yale business in the capable hands of a well established owner who has a proven track record at Yale SLT Fördertechnik in eastern Germany to successfully run a Yale dealership and develop our footprint further. I am looking forward to a continued and close collaboration with Yale Nederland under his management.”

Yale is committed to developing its extensive independent dealer network and to provide customers throughout the world with a local service backed up by the support and expertise of a global company.

For further details on the full range of Yale forklift trucks and Warehouse equipment, log on to http://www.yale-forklifts.eu/.