Next week, over 100 Dealer Principals from the Yale dealer network in Europe, Africa and the Middle East will be joining Yale management and the company's sales and marketing teams at a two day conference in Barcelona.Rising to the Challenge has been chosen as the theme for the conference with the core focus being the company's strategic plan for positioning itself and the dealer network to take advantage of the upturn in the materials handling market now being forecast by industry pundits for 2010.
New products from the NexGen electric counterbalance range and product developments from the Veracitor VX and Warehouse Equipment ranges will be launched to the dealer network during the two day event.
Managing Director Frank Ulbricht said: "The market is tougher than many can remember and bringing everyone together in Barcelona is the ideal opportunity to share with our Dealer network how we are successfully adapting to the current economic climate and focusing on key actions to position ourselves for the upturn. Not least of all it provides us with the opportunity to show our Dealer owners new products that will energize everyone involved in our organisation as we move out of this recession."
The conference takes place in Barcelona on 15 and 16 September.
